Business Environment and Organisational Purpose - Scuba diving market Essay

Business Environment and Organisational Purpose - Scuba diving market in UK - Essay Example mployees driven by organizational mission of creativity, quality and sustainability, the manufacturer is now recognized as one of the leading manufacturers in scuba diving equipment. Evidently, some of its products that are now widely used in diving spot include diving masks, snorkels, B.C.Ds and Fins. These products have been purposely designed to meet diverse needs of diving sports. The purpose of the Mares manufacturers in anchored in their strategic marketing strategy, it strives to meet the dynamic market of the diving sport and recreational needs. It envisions the growing nature of global sport coupled with the dynamism in customers taste and preference; the company believe that its purpose in the market is to meet such diverse customers needs. Scuba Pro is another leader in manufacturing of diving equipment in today global market. For over fifty years, the company has continue to be ranked as one of the companies with high quality and affordable diving equipment. In addition, their products, branding in the marketing has been incredible in giving them an edge in the competitive market. Driving by their mission of becoming an innovative hub in diving equipment, the manufacturer has produced regulators, dive computers, wetsuits and much more equipment to meet the dynamic diving market. The employees contribution to the overall success throughout its existence has been incredible. It will go down in diving sports history that Scubapro was the first creative producer of a computer radio transmitter that measures the tank pressure through wireless technology. In addition, the equipment allows for measurement of heart parameters. The manufacturer stabilizing jacket monitors buoyancy. In line with the purpose of this company, creativity and innovation in diving equipment has been an important marketing platform. The company purpose is to introduce innovation and creativity into the diving equipment designs in order to enhance the equipment efficiency in

Impact of the Risk on Tiger Golfs Efficiency and Product Quality Case Study

Impact of the Risk on Tiger Golfs Efficiency and Product Quality - Case Study Example This paper illustrates that in addition to the probability and impact of each risk, Magness should determine the risk proximity for each identified risk. This approach would enable Magness and his team to avoid certain risks whose timing may be predicted or anticipated with a reasonable degree of accuracy. Supplier 1 poses some unique risks for Tiger Golf. These risks relate to both product quality and timeliness. The new product line represents the proprietary and intellectual capital of the company. However, as Supplier 1 produces successful knock-offs of golf clubs, there is a risk of lost revenue if the supplier produces replicas of the Tiger Golf line of golf clubs. Secondly, delivery is made FOB Origin and Port Kelang after which the cost and risk during transit would be borne by Tiger Golf. This would expose the company to the risk of damage in transit and delay. Risk of delay further increases because of the transit through the congested Malacca Straits. Moreover, there is a moderate risk of piracy in waters near Indonesia. Supplier 2 presents the risk of product loss and damage because of the lengthy overland distribution route. Disruption at any point in the distribution chain could lead to delays in product delivery causing the company to fail to launch the product at the PGA merchandise show due in six months. Trucks and rails transporting the goods could break down resulting in equipment malfunction and further delays. Supplier 3 poses the risk of supply chain interruption due to a capacity shortage. A delivery delay may also arise due to port congestion. Nonetheless, they promise to meet deadlines.

Mrs Mallard Character Analysis

Mrs Mallard Character Analysis Louise Mallard is the protagonist of The Story of an Hour. The entire story is about her preservation. Chopin portrays Mrs. Mallard as a woman who is in deep suffering. She is not only suffering from a marriage she is not happy with, but she is also suffering from her medical condition. As if she had not suffered enough, she also puts a threat to her own life. We see this when Josephine is knocking on her door while she refuses to open it (Chopin). What is unknown to Josephine however is that her sister is in fact not suffering but savoring the moment. Josephine, who is her sister, is concerned that she may be harming herself and is persistent in her quest to be admitted to the room. The entire story is centered on saving Mrs. Mallard right from the time the breaking of the sad news of her husbands demise had to be done in a way that would not be fatal to her up to the time when her husband returns home and Richard tries to shield her from seeing her husband from the fear that she will suffer an attack due to the huge surprise (Berkove 153). Suffering in Marriage Mrs. Mallard is a woman that is suffering in marriage. We realize that she was not very optimistic about her married life. The night prior to the death of her husband, she had quietly prayed for her life to be short. She had reached a point of disillusionment and would gladly welcome death as an option out of the marriage. When she learns that her husband had perished in the train accident, she first reacts by weeping due to her loss but after the moment of grief ebbs away, she suddenly realizes that she has been freed from her marriage. She makes a prayer that is opposite to what she had made only a few hours prior to this. She now prays for long life long (Chopin). Chopin reveals how Mrs. Mallard was not enjoying her marriage to the point that she was ready to die as a way of getting out of the marriage. This in effect reveals that Mrs. Mallard respected the institution of marriage a lot (Xuemei 168). She dint think that divorce was an option. The only possible way out of the marriage would be through her death. That is why she prays that her life be short. Chopin reveals a view of marriage through the perception of Mrs. Mallard. She thought that marriage was a place where two people thought that they have all the right to impose their rights on the other person. To her, this was a big misconception and as the story reveals, it was probably the main reason for her suffering in marriage. She most definitely did not like the way her husband treated her. Marriage was like a bondage to her and when she receives the news that her husband was dead, she is happy that she is at last free. Mrs. Mallard can be said to represent many marriages in society where many people are not enjoying the marriage but for varied reasons, they dont want to get out of the marriage (Xuemei 168). Louise Mallard is the character in the story that is subject to masculine discourse (Berkove 154). From the very onset of the story, she is introduced as Mrs. Mallard and Chopin simply uses she when referring to her for the rest of the story. In fact, the next time that Chopin uses a name to reference Mrs. Mallard is after she proclaims that she is now free! Body and soul free! This shows the change that happened in the perception o life in Mrs. Mallards mind. She now stretches her hands to welcome the new life of freedom as we see her saying that from now on, she will have no one to live for but herself. As Xuemei (168) observes, the freedom is short lived as we realize when Mr. Mallard comes back. The language used in the story makes it clear by reestablishing the fact that she was a wife. The realization that her freedom was in fact a mirage is too much for her that it proved to be fatal. This further reveals the disillusionment she had as far as her marriage was concerned. The previous day, she had been sad and praying that her life ends soon but when she was told of her husbands death, her mood changed immediately as she suddenly realized that she had a new lease of life. While she is still thinking about her apparent freedom, her husbands returns home something that makes her spirit sink again for reality hits her hard that she is still trapped in her marriage. A Frail Woman Mrs. Mallard is portrayed a frail woman. We see this right form the onset of the story when her medical condition is introduced. However, her frailty is not just of body but also of soul and this is what prompts Richard to try to the best of his ability to protect her. The author uses says that Mrs. Mallard sobs as a child who has cried itself to sleep. The phrase reveals that Mrs. Mallard was a woman of a weak will. She is also described as having very frail hands. It is her frailty that probably led to her eventual death. Mrs. Mallards relationship with her husband serves to explain the kind of shaky relationship that the women of the society had with their husbands. She is quick to reveal that in fact, her husband was a loving man who always looked upon her with love yet quite on the contrary, she seldom felt love for him. Her husband is portrayed as man that imposed on her and she is portrayed as a woman that had little choice but to obey her husbands will. The irony that plays out is that although Brently loved her wife, he gives little or no concern to her happiness Xuemei 167). A Failed Marriage Children are conspicuously absent in the narration which confirms two things: the marriage between Louise and Brently was unfruitful and it also confirms of just how free she would be after the death of her husband. Mrs. Mallard reveals the state of the wives of the 19th century America who had no freedom unless they husbands died first. The absence of children in the marriage is the legacy that she leaves when she dies. In a society that wives were there to attend to their husbands, it is now clear that Brently will have no one to care for him after her death (Xuemei 168). The main reason for the troublesome marriage is not given but the absence of children can be a huge clue. It could be possible that the husband who loved her wife was not at all pleased with the fact that they had not gotten any children. Traditionally, the husbands blame the women for the lack of children even if there was no biological evidence that they were the barren ones. The absence of children presents an interesting dynamic in the story following the death of Mrs. Mallards husband. She was now free to carry on with life as a free woman again. She had no husband to live for and she had no children too. That offered her many new options in life. May be she could now look for a another husband, this time one she loved, or may be she had had enough of marriage and she would leave alone for the rest of her life. A Modest Widow When her Husband supposedly died, Mrs. Mallard has a totally new perception to life. Although the trees outside her window had always been there, for the first time, she realizes just how beautiful the landscape is. She looks at the clouds and they seem to reflect her story so well for she sees patches of the blue sky showing itself here and there after the storm of grief had spent itself. Mrs. Mallard does not receive the news of her husbands death with the characteristic grief that any widow would have (Berkove 158). On the contrary, she cries only for a while and then seats back in the privacy of her room to savor the moment. When she mourns, she is not mourning due to the grief of loosing her husband but due to the overwhelming realization that she has abandoned by her husband. This portrays a selfish nature in her since even when her husband is dead; all she was thinking was how he had abandoned her (Xuemei 169). Mrs. Mallard tries her best to be a modest widow. When she receives the news of the demise of her husband, she responds by weeping profusely in her sisters arms. At the back of her mind however, she is in realization that there was another feeling that was anything but sorrow or grief. She realizes that she was happy that he had died since it guaranteed her victory. However, she pretends that she extremely sorrowful following the demise of her husband. She does not allow the other part to be revealed in the glare of the other people so she chooses to retreat to her bedroom. She is preparing to fulfill her social responsibility as a widow to mourn again when she sees her husbands remains. Mrs. Mallard is however to overjoyed to continue keeping her joy a secret. When she finally usherss her sister in the room, she gets hold of her waist and she walks with the characteristic joy and freedom of a goddess and as the author points out, There was a feverish triumph in her eyes. Even though Mrs. Mallard was well aware that she was required to at least show grief, the unexpected yet very welcome freedom that she gets following the death of her husband overwhelms her with joy to the extent that she can not hide it any more. The narrator shows the irony of life in that Mrs. Mallard was happy that she had eventually found her freedom in the death of her husband but her husband actually returns home safe and sound which terminates her quite celebration. Ironically, the one who was thought to die is back alive while, Mrs. Mallard who believed that she will live long enjoying her new found freedom dies. Mrs. Mallard as a Metaphor When the doctors examine her, they all concur that she had died as result of the joy that kills. It was not normal for a widow to rejoice over her husbands departure. It was expected that his resurrection would make her happy; happy to the point of getting a heart attack. Mrs. Mallard is used to reveal the role of a widow in the society who was expected to grieve after the death of her husband. The entire story is founded on how Mrs. Mallard suffered. She suffered due to a troubled marriage which gave her no joy and she suffered due to the sickness that she had. The kind of suffering that she goes through is used by the author to depict what the woman of that society had to endure in marriages. The narrator reveals her passion on the plight of women in the society when Mrs. Mallard realizes that she is nothing but happy in the marriage. The character of Mrs. Mallard is used to illustrate that men oppressed women in marriage.

Julius Caesar - Mark Antony :: essays research papers

Mark Antony The character of Mark Antony from Shakespeare’s play Julius Caesar may be viewed as simply the confident and devoted supporter of Julius Caesar. On the contrary, Antony presents the qualities of a shrewd flatterer, a ruthless tyrant, as well as a loyal follower. Antony’s characteristics will change as the play progresses. He will begin using flattery to get what he wants, but he will eventually depend on his powerful relentlessness. Furthermore, Antony uses these various attributes to make him successful. Throughout the play, Antony uses flattering to achieve his goals. Following the assassination of Caesar, Antony quickly grasps that he must deal with Brutus, and he has the shrewdness to take advantage of Brutus’s gullibility. Antony has his servant say, "Brutus is noble, wise, valiant, and honest" (III i 126). From this point, it is clear that Antony intends to flatter Brutus and to work upon those personal qualities of Brutus which represent his fundamental weaknesses. Antony then comes to the Capitol where he further flatters the conspirators by shaking their hands and saying, "Friends am I with you all, and love you all..." (III i 220). This act symbolizes that Antony has made a new friendship with the conspirators, but in reality, he is plotting to seek revenge so he can take over Rome. Antony is also able to flatter the vast angry crowd in order to get his way. He is first able to get the crowd to feel sorry for him. This feeling is evident when the second plebeian says, "Poor soul, his eyes are red as fire with weeping" (III ii 116). Antony is then able to turn the people in the crowd against Brutus by teasing them with Caesar’s will. Antony says, "And being men, hearing the will of Caesar, it will inflame you, it will make you mad" (III ii 144-145). This blandishment provokes an immediate response of the crowd demanding that Antony read Caesar’s will. Although Antony uses flattery to get what he wants, he will also show respect for others with his devotion and loyalty. One of the most significant characteristics of Mark Antony is his strong, affectionate loyalty to Julius Caesar. Antony’s devotion to Caesar extends beyond a simple friendship, but politically as well. This fact is best recognized when he offers Caesar the crown of Rome three times in the beginning of the play. This act shows that Antony is dedicated to Caesar because he is quite willing to serve under the rule of an ambitious tyrant. Immediately following the assassination of Caesar, Antony acts as though he Julius Caesar - Mark Antony :: essays research papers Mark Antony The character of Mark Antony from Shakespeare’s play Julius Caesar may be viewed as simply the confident and devoted supporter of Julius Caesar. On the contrary, Antony presents the qualities of a shrewd flatterer, a ruthless tyrant, as well as a loyal follower. Antony’s characteristics will change as the play progresses. He will begin using flattery to get what he wants, but he will eventually depend on his powerful relentlessness. Furthermore, Antony uses these various attributes to make him successful. Throughout the play, Antony uses flattering to achieve his goals. Following the assassination of Caesar, Antony quickly grasps that he must deal with Brutus, and he has the shrewdness to take advantage of Brutus’s gullibility. Antony has his servant say, "Brutus is noble, wise, valiant, and honest" (III i 126). From this point, it is clear that Antony intends to flatter Brutus and to work upon those personal qualities of Brutus which represent his fundamental weaknesses. Antony then comes to the Capitol where he further flatters the conspirators by shaking their hands and saying, "Friends am I with you all, and love you all..." (III i 220). This act symbolizes that Antony has made a new friendship with the conspirators, but in reality, he is plotting to seek revenge so he can take over Rome. Antony is also able to flatter the vast angry crowd in order to get his way. He is first able to get the crowd to feel sorry for him. This feeling is evident when the second plebeian says, "Poor soul, his eyes are red as fire with weeping" (III ii 116). Antony is then able to turn the people in the crowd against Brutus by teasing them with Caesar’s will. Antony says, "And being men, hearing the will of Caesar, it will inflame you, it will make you mad" (III ii 144-145). This blandishment provokes an immediate response of the crowd demanding that Antony read Caesar’s will. Although Antony uses flattery to get what he wants, he will also show respect for others with his devotion and loyalty. One of the most significant characteristics of Mark Antony is his strong, affectionate loyalty to Julius Caesar. Antony’s devotion to Caesar extends beyond a simple friendship, but politically as well. This fact is best recognized when he offers Caesar the crown of Rome three times in the beginning of the play. This act shows that Antony is dedicated to Caesar because he is quite willing to serve under the rule of an ambitious tyrant. Immediately following the assassination of Caesar, Antony acts as though he

Consumer Brhavior

Culture is the basic values, perceptions, wants, and behaviors, learned by a member of society from family and other Important Institutions. culture Is the most basic cause of a person's wants and behavior. Human behavior is largely learned. Growing up in a society, a child learns basic values, perceptions, wants, and behaviors from the family and other important institutions. A child in the united states normally learns or Is exposed to the following values: achievement and success, activity andInvolvement, efficiency and practically, progress, material comfort, Individualism, freedom, humanitarianism, youthfulness and fitness and health. Culture Is the set of basic values, perceptions, wants and behaviors learned by a member of society from family and other Important institutions. A culture Is the complex of values, ideas, attitudes, and other meaningful symbols created by people to shape human behavior and the artifacts of that behavior as they are transmitted from one generation to the next.Culture is the sum total of learned beliefs, values, and customs that serve to direct he consumer behavior of members of a particular society. It is the fundamental determinant of a person's wants and behavior. culture is an extremely broad and encompassing term which includes what we have learned, our history, values, morals, customs, art and habits. Importance of the cultural study Culture act as a motivator of consumer behavior Culture is the most pervasive external force on an individual's consumption behavior. Marketing executive must consider the importance of cultural setting within which consumer behavior takes place.Culture vary from country to country and as a result onsumption patterns among people vary. Failures to carefully consider cultural differences is often responsible for monumental marketing failures. cultural influences have broad effects on buying behavior because they permeate our daily lives. every groups or society has a culture and cultural infl uences on buying behavior may vary greatly from country to country. Failure to adjust to these differences can result in ineffective marketing or embarrassing mistakes.An understanding of culture is important to you as a marketing manager because it always provides approved specific goal objects for any generalized human want. How people work and play, what they eat, how they eat, how and what they buy are all affected by the cultural traditions and socially developed modes of behavior we can laentl Ty tnree aspects 0T a glven culture . tnese are as Tollows: Culture is a pattern of Behavior Culture is learned Culture is transmitted from one generation to the next. Characteristics of culture The invisible hand of culture: Culture is like the air we breathe. t is so obvious that we cannot escape from it. The impact of culture is so natural and automatic that its influence on behavior is usually taken for granted. Culture satisfies needs: Culture determines the ways of satisfying the h uman needs. Individuals have different types of needs. How these needs will be satisfied is being determined by the culture. Culture is learned: Culture is learned rather programmed genetically. As an individual grows in a particular environment he learns about different aspects of culture through his interaction with other members in the society.Culture is shared: Cultural values, beliefs, norms are shared by the majority of the members of a given culture because they gratify our needs. Culture is dynamic: No culture is static. cultural swings take place. as the environment is changing, culture has to be changed in order to survive. Components of Culture Cognitive component Material component Normative component Cognitive Components: The basic component of any culture is one relating to people's knowledge about the creation and existence of the universe. this aspects is based on either people's observation or on certain factual evidence that they have.Material Component: Another im portant component of any given culture is the material feature of the society. t consists of all the tangible things that human beings make, use and give value to the material component varies from culture to culture as the cognitive component. it is based on the technological state that the society has achieved and understood looking at the artifacts of the society. the artifacts include type of housing where people live, furniture they use, and other material material goods they posses. Normatlve component The other important component of a culture is the normative component.The normative component is composed of the values and norms of the society which uides and regulates behavior. It consists of the values, beliefs and rules by which a society directs people's interactions. Norms are rules and guidelines setting forth proper attitudes and behaviors for specific situations. Cultural Symbolism: A symbol may be defined as the sign or representation of something moral or intellectu al by the images or properties of natural things. Obviously, it is important for marketers to be aware of the symbolic nature of their products and packaging.Different studies on culture identified two types of symbols used by people in ommunicating among them. They are a) Referential symbols b) Expressive symbols Referential symbols are those that mean or indicate specific objects. The word pen for example means item which is used for writing purpose. It is easy for marketers to understand the meaning of referential symbols and as a result they do not face much problem with regards to the referential symbols. Expressive symbols: expressive symbols are those that may carry different meaning to people of different cultures.The meaning of the same expressive symbol may be nterpreted differently by people of different cultures. Thus their meaning are not limited. For example; showing thumb, may mean an appreciation to an american, whereas, the same symbol may carry a negative connotati on to a bangladeshi. Marketers must face a lot of problems with regards to the expressive symbols. Cross-culture Cross cultural study or research is a technique applied for comparing cultures on the basis of similarities and differences as well as studying different segments of a total culture.Cross cultural study is defined as the systematic comparison of similarities nd differences in the material and behavioral aspects of cultures. How to adapt your marketing decisions with other cultures: To be successful in foreign markets, a marketer must adapt his marketing decisions with that of the new cultures. Lot of companies made mistakes and incurred huge loss in overseas markets by following marketing strategies successful in their own cultures. To make appropriate adaptations, number of questions must be asked by a multinational marketer to himself and answers must be sought.Is the geographic area homogeneous with respect to the culture? How does the cultural setting influence or det ermine product and service needs? What needs can this products fill In tnls culture Can enough of the groups needing the product afford the product? What values or patterns of values are relevant to the purchase and use of this product? What is the distribution, political and legal structure concerning the product? In What ways can we communicate about this product? Seeking answers to the above few questions may help marketers to think of adapting their marketing policies in an overseas cultures .

Summary: The Native Son

The Native Son is a novel by Richard Wright, which is set in southern part of Chicago in the 1930’s. The novel, which was divided into three books, Fear, Flight, and Fate, is basically a story of 22-year old Bigger Thomas, an African-American, and his struggles living an impoverished life of crime The scene opens with Bigger being awakened by the screams of his sister, Vera and mother. He saw that the cause of the commotion was a big rat. He and his brother, Buddy, drove the rodent into a corner, but the rat retaliates and wounds Bigger. Ultimately, Bigger kills the rat with a heavy iron skilled Bigger's wanted to become an aviator but is instead given a job for a white millionaire-philanthropist named Henry Dalton. During this time, his mother warns him to forget his criminal habits, lest he end up in prison and also tells him to go out and get a job if he â€Å"had any manhood in him.† Although he sincerely cares about his family, Bigger knows that he will never have a big time job that will enable him to support his family Despite his mother’s warning, Bigger meets his gang and they hatch a plan to rob Blum's Deli. However, he is actually afraid to commit robbery and he tells this to his friend Gus, who in turn calls Bigger’s bluff. This angered Bigger and he attempted to stab his would-be friend but gets up being kicked out of the gang. He then prepares for the interview with Mr. Dalton. Although Bigger doesn’t really want to take the job, he is amazed by the massive wealth of his potential employer so he decides to proceed. However, he fails to answer clearly at the interview and frightened by some of the house’s furniture as well as Mr. Dalton’s blind wife, his maid Peggy and daughter Mary. Bigger remembers seeing Mary in a newsreel which showed that she was Communist sympathizer along with her boyfriend, Jan Elrone, who is a communist herself.